During a 2023 survey among children and teenagers in Brazil, approximately 29 percent of respondents reported becoming more interested in a brand after seeing its advertisement. The same share of interviewees said they searched for information about the advertiser. According to the same study, over half of Brazilian consumers aged three to 18 influenced their families' purchase decisions.
Children and teenagers' leading actions taken right after seeing an advertisement in Brazil as of December 2023
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Kids Corp. (March 19, 2024). Children and teenagers' leading actions taken right after seeing an advertisement in Brazil as of December 2023 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1481363/children-teens-actions-after-ads-brazil/
Kids Corp. "Children and teenagers' leading actions taken right after seeing an advertisement in Brazil as of December 2023." Chart. March 19, 2024. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1481363/children-teens-actions-after-ads-brazil/
Kids Corp. (2024). Children and teenagers' leading actions taken right after seeing an advertisement in Brazil as of December 2023. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1481363/children-teens-actions-after-ads-brazil/
Kids Corp. "Children and Teenagers' Leading Actions Taken Right after Seeing An Advertisement in Brazil as of December 2023." Statista, Statista Inc., 19 Mar 2024, https://www.statista.com/statistics/1481363/children-teens-actions-after-ads-brazil/
Kids Corp, Children and teenagers' leading actions taken right after seeing an advertisement in Brazil as of December 2023 Statista, https://www.statista.com/statistics/1481363/children-teens-actions-after-ads-brazil/ (last visited November 04, 2024)
Children and teenagers' leading actions taken right after seeing an advertisement in Brazil as of December 2023 [Graph], Kids Corp, March 19, 2024. [Online]. Available: https://www.statista.com/statistics/1481363/children-teens-actions-after-ads-brazil/
