During a 2023 survey, approximately 60 percent of the responding consumers from Canada reported purchasing a product as a result of an influencer's social media post on Instagram. Meanwhile, 43.6 percent of the Canadian interviewees said they bought a product after encountering an influencer's Facebook post.
Most effective platforms for influencer marketing according to consumers in Canada as of March 2023
Original question: "Thinking about when you have bought a product as a result of an influencer’s social media post, on which site did you see that post? (Please share all that apply) "Â
The source does not provide information about the age of survey respondents.
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Ad Standards. (June 19, 2023). Most effective platforms for influencer marketing according to consumers in Canada as of March 2023
[Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1481268/canada-most-effective-platforms-influencer-marketing/
Ad Standards. "Most effective platforms for influencer marketing according to consumers in Canada as of March 2023
." Chart. June 19, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1481268/canada-most-effective-platforms-influencer-marketing/
Ad Standards. (2023). Most effective platforms for influencer marketing according to consumers in Canada as of March 2023
. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1481268/canada-most-effective-platforms-influencer-marketing/
Ad Standards. "Most Effective Platforms for Influencer Marketing According to Consumers in Canada as of March 2023
." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1481268/canada-most-effective-platforms-influencer-marketing/
Ad Standards, Most effective platforms for influencer marketing according to consumers in Canada as of March 2023
Statista, https://www.statista.com/statistics/1481268/canada-most-effective-platforms-influencer-marketing/ (last visited December 22, 2024)
Most effective platforms for influencer marketing according to consumers in Canada as of March 2023
[Graph], Ad Standards, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1481268/canada-most-effective-platforms-influencer-marketing/
