During a 2023 survey, slightly more than half (or 50.2 percent) of the responding consumers from Canada reported unfollowing influencers on social media because their platform wasn't relevant to them anymore. Meanwhile, 46 percent of interviewees stated they unfollowed them because their content wasn't engaging or relevant.
Reasons for unfollowing influencers on social media in Canada as of March 2023
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Ad Standards. (June 19, 2023). Reasons for unfollowing influencers on social media in Canada as of March 2023
[Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1481140/canada-reasons-unfollow-influencers-social-media/
Ad Standards. "Reasons for unfollowing influencers on social media in Canada as of March 2023
." Chart. June 19, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1481140/canada-reasons-unfollow-influencers-social-media/
Ad Standards. (2023). Reasons for unfollowing influencers on social media in Canada as of March 2023
. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1481140/canada-reasons-unfollow-influencers-social-media/
Ad Standards. "Reasons for Unfollowing Influencers on Social Media in Canada as of March 2023
." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1481140/canada-reasons-unfollow-influencers-social-media/
Ad Standards, Reasons for unfollowing influencers on social media in Canada as of March 2023
Statista, https://www.statista.com/statistics/1481140/canada-reasons-unfollow-influencers-social-media/ (last visited October 02, 2024)
Reasons for unfollowing influencers on social media in Canada as of March 2023
[Graph], Ad Standards, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1481140/canada-reasons-unfollow-influencers-social-media/