Share of children & teenagers influencing families' purchase decisions in Brazil 2023

Percentage of children and teenagers influencing their families' purchase decisions strongly or a lot in Brazil as of December 2023

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Release date

July 2024

Region

Brazil

Survey time period

January to December 2023

Number of respondents

14,400 respondents

Age group

3-18 years**

Method of interview

Online panel

Supplementary notes

* Statista calculated the value based on the source’s data

** Respondents aged 3 to 5 answered with their parents.

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Statistics on " Advertising and marketing to children and teenagers in Brazil "

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Overview

8

Advertising consumption and perception

4

Impact on households' consumption

6

Most well-known entertainment brands

8

Favorite brands

8

Spotlight: parental advisory

4
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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