During a 2023 survey, 13.5 percent of responding consumers from Canada stated that they had never heard of influencers. Meanwhile, 16.6 percent said they knew them well. In 2023, there were roughly 33 million social media users in Canada.
Level of familiarity with sponsored and non-sponsored influencer content among consumers in Canada as of March 2023
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Ad Standards. (June 19, 2023). Level of familiarity with sponsored and non-sponsored influencer content among consumers in Canada as of March 2023
[Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1480996/canada-familiarity-influencer-content-marketing/
Ad Standards. "Level of familiarity with sponsored and non-sponsored influencer content among consumers in Canada as of March 2023
." Chart. June 19, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1480996/canada-familiarity-influencer-content-marketing/
Ad Standards. (2023). Level of familiarity with sponsored and non-sponsored influencer content among consumers in Canada as of March 2023
. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1480996/canada-familiarity-influencer-content-marketing/
Ad Standards. "Level of Familiarity with Sponsored and Non-sponsored Influencer Content among Consumers in Canada as of March 2023
." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1480996/canada-familiarity-influencer-content-marketing/
Ad Standards, Level of familiarity with sponsored and non-sponsored influencer content among consumers in Canada as of March 2023
Statista, https://www.statista.com/statistics/1480996/canada-familiarity-influencer-content-marketing/ (last visited October 02, 2024)
Level of familiarity with sponsored and non-sponsored influencer content among consumers in Canada as of March 2023
[Graph], Ad Standards, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1480996/canada-familiarity-influencer-content-marketing/