A 2024 survey found that 72 percent of consumers from the United Kingdom trusted product research results they found on YouTube. Review websites enjoyed the highest trust values whereas Discord the lowest.
Trust in product research results among consumers in the United Kingdom (UK) as of June 2024, by platform
among consumers who use each platform for product research
Supplementary notes
* Survey carried out among 3,140 respondents from Germany, the United Kingdom, and the United States. A separate nuber of respondents for the United Kingdom was not provided. <br>The source does not provide a date of survey. The date provided is the release date.Â
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GWI, & Reddit. (June 20, 2024). Trust in product research results among consumers in the United Kingdom (UK) as of June 2024, by platform [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1480935/trust-product-research-results-uk/
GWI, und Reddit. "Trust in product research results among consumers in the United Kingdom (UK) as of June 2024, by platform." Chart. June 20, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1480935/trust-product-research-results-uk/
GWI, Reddit. (2024). Trust in product research results among consumers in the United Kingdom (UK) as of June 2024, by platform. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1480935/trust-product-research-results-uk/
GWI, and Reddit. "Trust in Product Research Results among Consumers in The United Kingdom (Uk) as of June 2024, by Platform." Statista, Statista Inc., 20 Jun 2024, https://www.statista.com/statistics/1480935/trust-product-research-results-uk/
GWI & Reddit, Trust in product research results among consumers in the United Kingdom (UK) as of June 2024, by platform Statista, https://www.statista.com/statistics/1480935/trust-product-research-results-uk/ (last visited December 18, 2024)
Trust in product research results among consumers in the United Kingdom (UK) as of June 2024, by platform [Graph], GWI, & Reddit, June 20, 2024. [Online]. Available: https://www.statista.com/statistics/1480935/trust-product-research-results-uk/