Financial media networks (FMNs) share in digital ad spend in the U.S. 2023-2026

Published by Statista Research Department, Jul 19, 2024

In 2024, financial media networks (FMNs) accounted for 0.1 percent of digital advertising spending in the United States. The share is expected to quadruple by 2026. FMNs are defined as financial institutions with their own ad networks using their own first-party data to target their customers with third-party ads. Examples include Chase Bank, PayPal, or Klarna. 

Share of financial media networks (FMNs) in digital advertising spending in the United States from 2023 to 2026

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Release date

July 2024

Region

Worldwide

Survey time period

2023

Supplementary notes

* Forecast.

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