Women in Germany using eau de toilette and perfume Germany 2023

Published by Statista Research Department, Nov 5, 2024

In 2023, around 22.3 million women in Germany had used eau de toilette, eau de parfum or perfume in the last seven days. 

The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of women in Germany using eau de toilette, eau de parfum, or perfume from 2019 to 2023 (in millions)

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Release date

June 2023

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking women

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population from 14 years of age in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people.
2020: 23,191 respondents, representing 70.64 million people.
2021: 22,563 respondents, representing 70.54 million people.
2022: 23,015 respondents, representing 70.60 million people.
2023: 23,524 respondents, representing 70.08 million people.

Further information on the methodology can be found here.
During the survey, the question was asked in the following wording: "This list includes different cosmetic and body care products. Which of these have you personally used in the last seven days? - eau de Toilette, eau de parfum, perfume. "

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