Women in Germany using eau de toilette and perfume Germany 2023

Published by Statista Research Department, Jul 22, 2024

In 2023, around 22.3 million women in Germany had used eau de toilette, eau de parfum or perfume in the last seven days. 

The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of women in Germany using eau de toilette, eau de parfum, or perfume from 2019 to 2023 (in millions)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

June 2023

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking women

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population from 14 years of age in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people.
2020: 23,191 respondents, representing 70.64 million people.
2021: 22,563 respondents, representing 70.54 million people.
2022: 23,015 respondents, representing 70.60 million people.
2023: 23,524 respondents, representing 70.08 million people.

Further information on the methodology can be found here.
During the survey, the question was asked in the following wording: "This list includes different cosmetic and body care products. Which of these have you personally used in the last seven days? - eau de Toilette, eau de parfum, perfume. "

Citation formats
Access all statistics starting from $1,788 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$149 USD $199 USD
per month, billed annually 1
Buy now
25% off until Sep 30th
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Cosmetics in Germany "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Cosmetics in Germany

Market overview

8

Foreign trade

5

Industry structure

8

Market leaders

5

Consumer opinions

5

Women's cosmetics - use

8

Women's cosmetics - brands

8

Men's cosmetics - use

8

Men's cosmetics - brands

7

Natural cosmetics

7

Further Content: You might find this interesting as well

Topics

Cosmetics in GermanyCosmetics consumer behavior in the U.S.Cosmetics market in the United Kingdom (UK)Cosmetics and body care industry in DenmarkCosmetics in the Asia-Pacific region
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$149 USD $199 USD
per month, billed annually 1
Buy now
25% off until Sep 30th
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu