Usage of cosmetic, hair and body care products among women Germany 2023

Published by Statista Research Department, Jul 22, 2024

In 2023, around 61 percent of German women had used day cream in the last seven days. This was not a significant change compared to the year before. 
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Which of these cosmetic, hair and body care products have you (women) used in the last seven days?

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Release date

July 2023

Region

Germany

Survey time period

2021 to 2023

Age group

14 years and older

Special properties

German-speaking women

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population from 14 years of age in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2021: 22,563 respondents, representing 70.54 million people.
2022: 23,015 respondents, representing 70.60 million people.
2023: 23,524 respondents, representing 70.08 million people.

Further information on the methodology can be found here.
During the survey, the question was asked in the following wording: "Different cosmetic and body care products are on this list. Which of these have you personally used in the last seven days?"

Multiple answers were possible. Percentages may therefore exceed 100 percent. 

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