In 2024, the most popular planned area of generative artificial intelligence investment (GenAI) in the United States when it came to customer care was customer self-service and text bots. 23 percent of customer care leaders stated this as their answer. The second-most popular response was planned investment in customer intelligence from conversations.
Planned generative artificial intelligence (GenAI) investment by customer care leaders in the United States in 2024
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McKinsey & Company. (March 21, 2024). Planned generative artificial intelligence (GenAI) investment by customer care leaders in the United States in 2024 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1480742/customer-care-planned-genai-investment-us/
McKinsey & Company. "Planned generative artificial intelligence (GenAI) investment by customer care leaders in the United States in 2024." Chart. March 21, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1480742/customer-care-planned-genai-investment-us/
McKinsey & Company. (2024). Planned generative artificial intelligence (GenAI) investment by customer care leaders in the United States in 2024. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1480742/customer-care-planned-genai-investment-us/
McKinsey & Company. "Planned Generative Artificial Intelligence (Genai) Investment by Customer Care Leaders in The United States in 2024." Statista, Statista Inc., 21 Mar 2024, https://www.statista.com/statistics/1480742/customer-care-planned-genai-investment-us/
McKinsey & Company, Planned generative artificial intelligence (GenAI) investment by customer care leaders in the United States in 2024 Statista, https://www.statista.com/statistics/1480742/customer-care-planned-genai-investment-us/ (last visited November 23, 2024)
Planned generative artificial intelligence (GenAI) investment by customer care leaders in the United States in 2024 [Graph], McKinsey & Company, March 21, 2024. [Online]. Available: https://www.statista.com/statistics/1480742/customer-care-planned-genai-investment-us/