According to a survey conducted in Japan in January 2023, more than 40 percent of Instagram users followed famous people on the service. The survey showed that the share was smaller among users of other social networking services.
Share of people who follow celebrities on social media in Japan as of January 2023, by service
Characteristic
Share of respondents
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Mobile Society Research Institute. (August 21, 2023). Share of people who follow celebrities on social media in Japan as of January 2023, by service [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1480717/japan-share-of-people-who-follow-celebrities-on-social-media-by-service/
Mobile Society Research Institute. "Share of people who follow celebrities on social media in Japan as of January 2023, by service." Chart. August 21, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1480717/japan-share-of-people-who-follow-celebrities-on-social-media-by-service/
Mobile Society Research Institute. (2023). Share of people who follow celebrities on social media in Japan as of January 2023, by service. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1480717/japan-share-of-people-who-follow-celebrities-on-social-media-by-service/
Mobile Society Research Institute. "Share of People Who Follow Celebrities on Social Media in Japan as of January 2023, by Service." Statista, Statista Inc., 21 Aug 2023, https://www.statista.com/statistics/1480717/japan-share-of-people-who-follow-celebrities-on-social-media-by-service/
Mobile Society Research Institute, Share of people who follow celebrities on social media in Japan as of January 2023, by service Statista, https://www.statista.com/statistics/1480717/japan-share-of-people-who-follow-celebrities-on-social-media-by-service/ (last visited August 24, 2024)
Share of people who follow celebrities on social media in Japan as of January 2023, by service [Graph], Mobile Society Research Institute, August 21, 2023. [Online]. Available: https://www.statista.com/statistics/1480717/japan-share-of-people-who-follow-celebrities-on-social-media-by-service/