In 2024, almost all adults from the baby boomer generation preferred using live phone conversations when it came to customer care contact in the United States. The most popular channel for Gen Z, Gen X, and millennials was by email. Only 19 percent of baby boomers stated they used social media as their preferred customer care contact channel.
Likelihood of reaching out to customer care in the United States in 2024, by channel and generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (March 21, 2024). Likelihood of reaching out to customer care in the United States in 2024, by channel and generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1480595/customer-care-contact-us-channel-and-generation/
McKinsey & Company. "Likelihood of reaching out to customer care in the United States in 2024, by channel and generation." Chart. March 21, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1480595/customer-care-contact-us-channel-and-generation/
McKinsey & Company. (2024). Likelihood of reaching out to customer care in the United States in 2024, by channel and generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1480595/customer-care-contact-us-channel-and-generation/
McKinsey & Company. "Likelihood of Reaching out to Customer Care in The United States in 2024, by Channel and Generation." Statista, Statista Inc., 21 Mar 2024, https://www.statista.com/statistics/1480595/customer-care-contact-us-channel-and-generation/
McKinsey & Company, Likelihood of reaching out to customer care in the United States in 2024, by channel and generation Statista, https://www.statista.com/statistics/1480595/customer-care-contact-us-channel-and-generation/ (last visited December 21, 2024)
Likelihood of reaching out to customer care in the United States in 2024, by channel and generation [Graph], McKinsey & Company, March 21, 2024. [Online]. Available: https://www.statista.com/statistics/1480595/customer-care-contact-us-channel-and-generation/
