According to a survey of internet users in Great Britain (GB) conducted between July 20 and 23, over half of respondents aged 18 to 24 reported having used Facebook in this period. The same amount of users in the age cohort reported having used TikTok, while 81 percent used YouTube in the examined time. Overall, Facebook was the most popular social media platform across the older demographics, with 72 percent of users aged between 50 and 64 reporting to having engaged with the Meta-powered social media in the examined period.
The 2024 general election in the United Kingdom was held on July 4, and saw parties and politicians make ample usage of social media channels in the weeks before the country casted its vote.
Most used social media platforms among internet users in Great Britain (GB) in June 2024, by age group
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YouGov. (July 1, 2023). Most used social media platforms among internet users in Great Britain (GB) in June 2024, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1480562/social-media-platforms-used-by-age-group/
YouGov. "Most used social media platforms among internet users in Great Britain (GB) in June 2024, by age group." Chart. July 1, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1480562/social-media-platforms-used-by-age-group/
YouGov. (2023). Most used social media platforms among internet users in Great Britain (GB) in June 2024, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1480562/social-media-platforms-used-by-age-group/
YouGov. "Most Used Social Media Platforms among Internet Users in Great Britain (Gb) in June 2024, by Age Group." Statista, Statista Inc., 1 Jul 2023, https://www.statista.com/statistics/1480562/social-media-platforms-used-by-age-group/
YouGov, Most used social media platforms among internet users in Great Britain (GB) in June 2024, by age group Statista, https://www.statista.com/statistics/1480562/social-media-platforms-used-by-age-group/ (last visited December 23, 2024)
Most used social media platforms among internet users in Great Britain (GB) in June 2024, by age group [Graph], YouGov, July 1, 2023. [Online]. Available: https://www.statista.com/statistics/1480562/social-media-platforms-used-by-age-group/
