Time of day watching FAST in the U.S. 2024

Published by
Julia Stoll,
Sep 20, 2024

In the U.S., the most common time of the day for watching FAST services was during the evening, from 8 p.m. to midnight, with one third of respondents stating to use those platforms during this time as of the first quarter of 2024. The less used time of the day was the morning, from 12 a.m. to noon and late at night, from midnight to 8 p.m., both with shares of 12 percent of respondents each. 

Time of day watching free ad-supported streaming TV (FAST) services in the United States as of 1st quarter 2024

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Release date

June 2024

Region

United States

Survey time period

Q3 2023 to Q1 2024

Number of respondents

4,001 respondents

Age group

18 years and older

Method of interview

Online survey

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Overview

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Content

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Advertising

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Platforms

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Consumer behavior

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Topics

Free ad-supported streaming TV advertising in the United StatesDigital advertising in the U.S.Smart and connected TVsProgrammatic advertising in the United StatesFree ad-supported streaming TV in the United States
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