U.S. AI tools popularity by brand 2023

As of November 2023, around 59 percent of adult artificial intelligence (AI) tool users in the United States preferred ChatGPT, making it the most liked AI-powered tool in the country. Google Gemini (formerly Bard) ranked second, as cited by 44 percent of respondents. Snapchat My AI followed, being mentioned by around 36 percent of respondents, while Meta AI and Microsoft Copilot (formerly Bing Chat) were preferred by around 35 percent of interviewees each. Overall, around 58 percent of the interviewees stated they had used artificial intelligence (AI) tools that year.

Artificial intelligence tools popularity in the United States as of November 2023, by brand

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Number of respondents

997 respondents

Age group

18-64 years

Special properties

respondents who knew the respective brand

Supplementary notes

Question: When it comes to AI tools, which of the following brands have you used in the past 12 months? (multi-pick)

* Names of the applications mentioned in the survey have been changed or integrated into other applications. Therefore, the current statistic shows their current names to avoid confusion.

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