Avneet Kaur was the most influential celebrity in fashion marketing worldwide in 2023, with a media impact value (MIV) of 97 million U.S. dollars. Anuel ranked second, with a MIV of 96 million.
Leading celebrities for fashion and sportswear marketing among worldwide in 2023, by media impact value (MIV)
(in million U.S. dollars)
includes data from North America, South America, Europe, the Middle East, as well as Australia, China, India, Indonesia, New Zealand, Singapore, and Thailand
Supplementary notes
Media Impact Value (MIV®) is based on its proprietary Machine Learning algorithm to measure the value of all marketing activities (including posts, interactions, and articles) across Voices, Channels, and Markets with a unified currency. Finely tuned to specificities of Fashion, Luxury, and Beauty, the algorithm was trained on actual media rates and over 5 years of FLB specific campaign data. It analyzes more than 100 quantitative and qualitative attributes including audience engagement, industry relevance, source authority, and content quality, to create a highly accurate method of measurement. Thus, MIV® offers a unified way to calculate how brand equity is being created and which strategies create the most ROI.
The measurement covers online media, blogs, Instagram, Facebook, X (formerly Twitter), TikTok, YouTube, Douyin, Weibo, WeChat, RED, and BiliBili.
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Launchmetrics. (July 15, 2024). Leading celebrities for fashion and sportswear marketing among worldwide in 2023, by media impact value (MIV) (in million U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1480435/fashion-celebrities/
Launchmetrics. "Leading celebrities for fashion and sportswear marketing among worldwide in 2023, by media impact value (MIV) (in million U.S. dollars)." Chart. July 15, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1480435/fashion-celebrities/
Launchmetrics. (2024). Leading celebrities for fashion and sportswear marketing among worldwide in 2023, by media impact value (MIV) (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1480435/fashion-celebrities/
Launchmetrics. "Leading Celebrities for Fashion and Sportswear Marketing among Worldwide in 2023, by Media Impact Value (Miv) (in Million U.S. Dollars)." Statista, Statista Inc., 15 Jul 2024, https://www.statista.com/statistics/1480435/fashion-celebrities/
Launchmetrics, Leading celebrities for fashion and sportswear marketing among worldwide in 2023, by media impact value (MIV) (in million U.S. dollars) Statista, https://www.statista.com/statistics/1480435/fashion-celebrities/ (last visited November 22, 2024)
Leading celebrities for fashion and sportswear marketing among worldwide in 2023, by media impact value (MIV) (in million U.S. dollars) [Graph], Launchmetrics, July 15, 2024. [Online]. Available: https://www.statista.com/statistics/1480435/fashion-celebrities/