Most influential premium fashion brands 2023

Skims was the most influential premium fashion brand worldwide in 2023, with a media impact value (MIV) of 638 million U.S. dollars. Calvin Klein ranked second, with a MIV of 548 million.

Leading premium fashion brands worldwide in 2023, by media impact value (MIV) (in million U.S. dollars)

Characteristic	Media impact value in million U.S. dollars
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Release date

July 2024

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Region

Worldwide

Survey time period

2023

Special properties

includes data from North America, South America, Europe, the Middle East, as well as Australia, China, India, Indonesia, New Zealand, Singapore, and Thailand

Supplementary notes

Media Impact Value (MIV^®) is based on its proprietary Machine Learning algorithm to measure the value of all marketing activities (including posts, interactions, and articles) across Voices, Channels, and Markets with a unified currency. Finely tuned to specificities of Fashion, Luxury, and Beauty, the algorithm was trained on actual media rates and over 5 years of FLB specific campaign data. It analyzes more than 100 quantitative and qualitative attributes including audience engagement, industry relevance, source authority, and content quality, to create a highly accurate method of measurement. Thus, MIV^® offers a unified way to calculate how brand equity is being created and which strategies create the most ROI.

The measurement covers online media, blogs, Instagram, Facebook, X (formerly Twitter), TikTok, YouTube, Douyin, Weibo, WeChat, RED, and BiliBili.

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