Leading premium fashion brands worldwide 2023, by MIV

Leading premium fashion brands worldwide in 2023, by media impact value (MIV)

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Release date

July 2024

Region

Worldwide

Survey time period

2023

Special properties

includes data from North America, South America, Europe, the Middle East, as well as Australia, China, India, Indonesia, New Zealand, Singapore, and Thailand

Supplementary notes

Media Impact Value (MIV®) is based on its proprietary Machine Learning algorithm to measure the value of all marketing activities (including posts, interactions, and articles) across Voices, Channels, and Markets with a unified currency. Finely tuned to specificities of Fashion, Luxury, and Beauty, the algorithm was trained on actual media rates and over 5 years of FLB specific campaign data. It analyzes more than 100 quantitative and qualitative attributes including audience engagement, industry relevance, source authority, and content quality, to create a highly accurate method of measurement. Thus, MIV® offers a unified way to calculate how brand equity is being created and which strategies create the most ROI.

The measurement covers online media, blogs, Instagram, Facebook, X (formerly Twitter), TikTok, YouTube, Douyin, Weibo, WeChat, RED, and BiliBili.

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Other statistics that may interest you Brand value

Global overview

5

Regional overview

6

Leading countries

8

Industry leaders

8

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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