According to a report on luxury fashion, Dior was the most influential luxury fashion brand worldwide in 2023, with a media impact value (MIV) of 4.3 billion U.S. dollars. Chanel ranked second, with a MIV of 3.5 billion.
July 2024
Worldwide
2023
includes data from North America, South America, Europe, the Middle East, as well as Australia, China, India, Indonesia, New Zealand, Singapore, and Thailand
Media Impact Value (MIV®) is based on its proprietary Machine Learning algorithm to measure the value of all marketing activities (including posts, interactions, and articles) across Voices, Channels, and Markets with a unified currency. Finely tuned to specificities of Fashion, Luxury, and Beauty, the algorithm was trained on actual media rates and over 5 years of FLB specific campaign data. It analyzes more than 100 quantitative and qualitative attributes including audience engagement, industry relevance, source authority, and content quality, to create a highly accurate method of measurement. Thus, MIV® offers a unified way to calculate how brand equity is being created and which strategies create the most ROI.
The measurement covers online media, blogs, Instagram, Facebook, X (formerly Twitter), TikTok, YouTube, Douyin, Weibo, WeChat, RED, and BiliBili.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Key figures
Online traffic
Consumption
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
