In 2023, many types of hygiene products grew in popularity with consumers belonging to Generation Z in the United States. Body washes registered the highest increase in household penetration rate, with 3.2 percentage points. Meanwhile, the household penetration rate of dry shampoo decreased by nearly one percentage point.
Relative household penetration change of hygiene products among Gen Z consumers in the United States in 2023, by product type
(in percentage points)
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Numerator. (May 29, 2024). Relative household penetration change of hygiene products among Gen Z consumers in the United States in 2023, by product type (in percentage points) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1480294/household-penetration-change-of-hygiene-products-among-gen-z-consumers-in-the-us/
Numerator. "Relative household penetration change of hygiene products among Gen Z consumers in the United States in 2023, by product type (in percentage points)." Chart. May 29, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1480294/household-penetration-change-of-hygiene-products-among-gen-z-consumers-in-the-us/
Numerator. (2024). Relative household penetration change of hygiene products among Gen Z consumers in the United States in 2023, by product type (in percentage points). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1480294/household-penetration-change-of-hygiene-products-among-gen-z-consumers-in-the-us/
Numerator. "Relative Household Penetration Change of Hygiene Products among Gen Z Consumers in The United States in 2023, by Product Type (in Percentage Points)." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/1480294/household-penetration-change-of-hygiene-products-among-gen-z-consumers-in-the-us/
Numerator, Relative household penetration change of hygiene products among Gen Z consumers in the United States in 2023, by product type (in percentage points) Statista, https://www.statista.com/statistics/1480294/household-penetration-change-of-hygiene-products-among-gen-z-consumers-in-the-us/ (last visited November 22, 2024)
Relative household penetration change of hygiene products among Gen Z consumers in the United States in 2023, by product type (in percentage points) [Graph], Numerator, May 29, 2024. [Online]. Available: https://www.statista.com/statistics/1480294/household-penetration-change-of-hygiene-products-among-gen-z-consumers-in-the-us/
