In 2022, a comparison of makeup, foundation, powder (loose or compact) and tinted moisturizer brands showed that the most popular brand in Germany was Maybelline, with around 5.2 million users. In contrast, the brand Olay was ranked in last place, in terms of number of users, with around 319,650.
Leading brands for women's makeup (foundation), powder (loose or compact), concealer and tinted moisturizer in Germany in 2022, by number of users
(in 1.000s)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (July 31, 2023). Leading brands for women's makeup (foundation), powder (loose or compact), concealer and tinted moisturizer in Germany in 2022, by number of users (in 1.000s) [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1480255/makeup-foundation-powder-concealer-leading-brands-women-by-number-of-users-germany/
Kantar. "Leading brands for women's makeup (foundation), powder (loose or compact), concealer and tinted moisturizer in Germany in 2022, by number of users (in 1.000s)." Chart. July 31, 2023. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1480255/makeup-foundation-powder-concealer-leading-brands-women-by-number-of-users-germany/
Kantar. (2023). Leading brands for women's makeup (foundation), powder (loose or compact), concealer and tinted moisturizer in Germany in 2022, by number of users (in 1.000s). Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1480255/makeup-foundation-powder-concealer-leading-brands-women-by-number-of-users-germany/
Kantar. "Leading Brands for Women's Makeup (Foundation), Powder (Loose or Compact), Concealer and Tinted Moisturizer in Germany in 2022, by Number of Users (in 1.000s)." Statista, Statista Inc., 31 Jul 2023, https://www.statista.com/statistics/1480255/makeup-foundation-powder-concealer-leading-brands-women-by-number-of-users-germany/
Kantar, Leading brands for women's makeup (foundation), powder (loose or compact), concealer and tinted moisturizer in Germany in 2022, by number of users (in 1.000s) Statista, https://www.statista.com/statistics/1480255/makeup-foundation-powder-concealer-leading-brands-women-by-number-of-users-germany/ (last visited December 20, 2024)
Leading brands for women's makeup (foundation), powder (loose or compact), concealer and tinted moisturizer in Germany in 2022, by number of users (in 1.000s) [Graph], Kantar, July 31, 2023. [Online]. Available: https://www.statista.com/statistics/1480255/makeup-foundation-powder-concealer-leading-brands-women-by-number-of-users-germany/