Market share of skincare segments on Lazada in Malaysia 2024, by product category

Published by
Amanda Siddharta,
Dec 10, 2024

As of March 2024, facial serum and essence had the largest market share among all product categories in the skincare segment on Lazada in Malaysia, with 29 percent. This was followed by facial cleanser, with a market share of 11 percent.

Market share of skincare segments on Lazada in Malaysia as of March 2024, by product category

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Release date

April 2024

Region

Malaysia

Survey time period

March 2024

Supplementary notes

Based on first-hand data on Southeast-Asian market performance from Shopee and Lazada.

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Statistics on " Beauty and personal care industry in Malaysia "

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Overview

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E-commerce

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Consumer behavior

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