Market share of skincare segments on Shopee in Malaysia 2024, by product category

Published by
Amanda Siddharta,
Dec 10, 2024

As of March 2024, facial serum and essence accounted for the largest market share among all product categories in the skincare segment on Shopee in Malaysia, with 25 percent market share. This was followed by face moisturizer, with a market share of 21 percent. 

Market share of skincare segments on Shopee in Malaysia as of March 2024, by product category

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Release date

April 2024

Region

Malaysia

Survey time period

March 2024

Supplementary notes

Based on first-hand data on Southeast-Asian market performance from Shopee and Lazada.

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