U.S. adults preferred methods for online search 2024

According to an April 2024 survey, 34 percent of adults in the United States preferred to use traditional search engines for online search. However, the use of social media usage for finding information online is growing as a trend, especially among younger generations. Approximately 18 percent of respondents used both methods for online searches depending on specific needs, while 48 percent of interviewees primarily used either social media or search engines for this task.