Leading brands for women's face creams in Germany 2023, by number of users

Published by Statista Research Department, Nov 6, 2024

Nivea topped the ranking with around 12.8 million users, followed by Nivea Crème with around seven million users. Nivea is a mainstay brand on the German skincare market, owned by Beiersdorf.

Leading brands for women's face creams, lotions and serums in Germany in 2023, by number of users (in 1,000s)

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Release date

July 2024

Region

Germany

Survey time period

2023

Number of respondents

10,012 respondents

Age group

15 years and older

Special properties

Computer-based web interviews

Supplementary notes

Figures estimated by the source based on survey responses.

10,078 respondents from Germany, projection to around 70.08 million people.

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