Leading brands for women's hairstyling products in Germany 2022, by number of users

Published by Statista Research Department, Jul 22, 2024

Wella was the leading brand in this product category, with almost 2.97 million users among women in Germany in 2022. Other top three brands included Schwarzkopf Drei Wetter Taft and Wella Flex.

Leading brands for women's hairstyling and finishing products (including hairspray) in Germany 2022, by number of users (in 1,000s)

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Release date

July 2023

Region

Germany

Survey time period

2022

Number of respondents

10,089 respondents

Age group

15 years and older

Special properties

Computer-based web interviews

Supplementary notes

Figures estimated by the source based on survey responses.

10,012 respondents from Germany, projection to around 70.01 million people.

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