During a mid-2024 survey carried out in the United Kingdom, 65 percent of responding marketers said they used artificial intelligence (AI) within their experimentation approach. One in five described their experimentation approach as 'unsophisticated.'
Selected data on marketing experimentation in the United Kingdom as of June 2024
Marketers who...
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Optimizely. (June 18, 2024). Selected data on marketing experimentation in the United Kingdom as of June 2024 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1480115/ai-marketing-uk/
Optimizely. "Selected data on marketing experimentation in the United Kingdom as of June 2024." Chart. June 18, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1480115/ai-marketing-uk/
Optimizely. (2024). Selected data on marketing experimentation in the United Kingdom as of June 2024. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1480115/ai-marketing-uk/
Optimizely. "Selected Data on Marketing Experimentation in The United Kingdom as of June 2024." Statista, Statista Inc., 18 Jun 2024, https://www.statista.com/statistics/1480115/ai-marketing-uk/
Optimizely, Selected data on marketing experimentation in the United Kingdom as of June 2024 Statista, https://www.statista.com/statistics/1480115/ai-marketing-uk/ (last visited September 01, 2024)
Selected data on marketing experimentation in the United Kingdom as of June 2024 [Graph], Optimizely, June 18, 2024. [Online]. Available: https://www.statista.com/statistics/1480115/ai-marketing-uk/