During the 618 mid-year shopping festival in China in 2024, Proya was the hottest skincare brand on Tmall with a gross merchandise volume (GMV) of 1.01 billion yuan. Comfy ranked fifth with a GMV of nearly half a billion yuan, representing a significant year-over-year growth of over 190 percent.
Gross merchandise volume of leading skincare brands on Tmall during China's mid-year shopping festival* in 2024
(in million yuan)
*Mid-year Shopping Festival, or the "618" (June 18) Festival, is one of the most important shopping festivals in China. It takes place from the end of May to the middle of June each year.
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of July 2024).
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Shanghai Pudong Development Bank, & Eastmoney.com. (June 21, 2024). Gross merchandise volume of leading skincare brands on Tmall during China's mid-year shopping festival* in 2024 (in million yuan) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1480108/china-618-leading-skincare-brands-on-tmall-based-on-gmv/
Shanghai Pudong Development Bank, und Eastmoney.com. "Gross merchandise volume of leading skincare brands on Tmall during China's mid-year shopping festival* in 2024 (in million yuan)." Chart. June 21, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1480108/china-618-leading-skincare-brands-on-tmall-based-on-gmv/
Shanghai Pudong Development Bank, Eastmoney.com. (2024). Gross merchandise volume of leading skincare brands on Tmall during China's mid-year shopping festival* in 2024 (in million yuan). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1480108/china-618-leading-skincare-brands-on-tmall-based-on-gmv/
Shanghai Pudong Development Bank, and Eastmoney.com. "Gross Merchandise Volume of Leading Skincare Brands on Tmall during China's Mid-year Shopping Festival* in 2024 (in Million Yuan)." Statista, Statista Inc., 21 Jun 2024, https://www.statista.com/statistics/1480108/china-618-leading-skincare-brands-on-tmall-based-on-gmv/
Shanghai Pudong Development Bank & Eastmoney.com, Gross merchandise volume of leading skincare brands on Tmall during China's mid-year shopping festival* in 2024 (in million yuan) Statista, https://www.statista.com/statistics/1480108/china-618-leading-skincare-brands-on-tmall-based-on-gmv/ (last visited December 23, 2024)
Gross merchandise volume of leading skincare brands on Tmall during China's mid-year shopping festival* in 2024 (in million yuan) [Graph], Shanghai Pudong Development Bank, & Eastmoney.com, June 21, 2024. [Online]. Available: https://www.statista.com/statistics/1480108/china-618-leading-skincare-brands-on-tmall-based-on-gmv/
