U.S. adults using social media for online search first 2024, by generation

Share of adults in the United States using social media as first option for online search in April 2024, by generation

CharacteristicShare of respondents
Overall 24%
Gen Z
(1997-2006)
46%
Millennials
(1981-1996)
35%
Gen X
(1965-1980)
18%
Baby Boomers
(1946-1964)
7%
Silent Generation
(1925-1945)
2%
Created with Highcharts 7.2.2Share of respondents24%24%46%46%35%35%18%18%7%7%2%2%OverallGen Z(1997-2006)Millennials(1981-1996)Gen X(1965-1980)Baby Boomers(1946-1964)Silent Generation(1925-1945)
0%10%20%30%40%50%60%
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Release date

July 2024

Region

North America, United States

Survey time period

April 12 to 22, 2024

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Margin of error of ~2.2 points, 95 percent confidence.

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