According to an April 2024 survey, one-quarter of adults in the United States preferred to use social media as their primary choice for online search. Within different generations, Gen Z showed the highest interest in using social platforms over search engines to find information online, with around 46 percent of those respondents stating they preferred this method.
Share of adults in the United States using social media as first option for online search in April 2024, by generation
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MarketingCharts. (July 7, 2024). Share of adults in the United States using social media as first option for online search in April 2024, by generation [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1480098/online-search-social-media-first-by-generation-usa/
MarketingCharts. "Share of adults in the United States using social media as first option for online search in April 2024, by generation." Chart. July 7, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1480098/online-search-social-media-first-by-generation-usa/
MarketingCharts. (2024). Share of adults in the United States using social media as first option for online search in April 2024, by generation. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1480098/online-search-social-media-first-by-generation-usa/
MarketingCharts. "Share of Adults in The United States Using Social Media as First Option for Online Search in April 2024, by Generation." Statista, Statista Inc., 7 Jul 2024, https://www.statista.com/statistics/1480098/online-search-social-media-first-by-generation-usa/
MarketingCharts, Share of adults in the United States using social media as first option for online search in April 2024, by generation Statista, https://www.statista.com/statistics/1480098/online-search-social-media-first-by-generation-usa/ (last visited December 30, 2024)
Share of adults in the United States using social media as first option for online search in April 2024, by generation [Graph], MarketingCharts, July 7, 2024. [Online]. Available: https://www.statista.com/statistics/1480098/online-search-social-media-first-by-generation-usa/
