During a late 2023 survey in the United States, a brand's name held the highest importance in the buying process of cars/vehicles and electronics: 84 percent of responding consumers said that a brand's name was important or somewhat important when buying products of these two types.
Brand name importance in purchase decision process according to consumers in the United States as of November 2023, by product type
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DISQO. (February 1, 2024). Brand name importance in purchase decision process according to consumers in the United States as of November 2023, by product type [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1480048/brand-name-importance-purchase-decision-usa/
DISQO. "Brand name importance in purchase decision process according to consumers in the United States as of November 2023, by product type." Chart. February 1, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1480048/brand-name-importance-purchase-decision-usa/
DISQO. (2024). Brand name importance in purchase decision process according to consumers in the United States as of November 2023, by product type. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1480048/brand-name-importance-purchase-decision-usa/
DISQO. "Brand Name Importance in Purchase Decision Process According to Consumers in The United States as of November 2023, by Product Type." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1480048/brand-name-importance-purchase-decision-usa/
DISQO, Brand name importance in purchase decision process according to consumers in the United States as of November 2023, by product type Statista, https://www.statista.com/statistics/1480048/brand-name-importance-purchase-decision-usa/ (last visited December 03, 2024)
Brand name importance in purchase decision process according to consumers in the United States as of November 2023, by product type [Graph], DISQO, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1480048/brand-name-importance-purchase-decision-usa/
