During a late 2023 survey in the United States, 26 percent of female respondents said they had seen a product they later bought in an ad on Facebook. The same share reported having seen a product they later bought in an ad on Instagram. These two were social media platforms with highest purchase influence among women. Among men, YouTube ranked first, named by 24 percent of respondents.
Social media platforms where consumers saw an ad that caused them to buy a product in the United States as of November 2023, by gender
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DISQO. (February 1, 2024). Social media platforms where consumers saw an ad that caused them to buy a product in the United States as of November 2023, by gender [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1480047/social-media-ad-purchase-gender-usa/
DISQO. "Social media platforms where consumers saw an ad that caused them to buy a product in the United States as of November 2023, by gender." Chart. February 1, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1480047/social-media-ad-purchase-gender-usa/
DISQO. (2024). Social media platforms where consumers saw an ad that caused them to buy a product in the United States as of November 2023, by gender. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1480047/social-media-ad-purchase-gender-usa/
DISQO. "Social Media Platforms Where Consumers Saw An Ad That Caused Them to Buy a Product in The United States as of November 2023, by Gender." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1480047/social-media-ad-purchase-gender-usa/
DISQO, Social media platforms where consumers saw an ad that caused them to buy a product in the United States as of November 2023, by gender Statista, https://www.statista.com/statistics/1480047/social-media-ad-purchase-gender-usa/ (last visited December 19, 2024)
Social media platforms where consumers saw an ad that caused them to buy a product in the United States as of November 2023, by gender [Graph], DISQO, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1480047/social-media-ad-purchase-gender-usa/
