During a late 2023 survey in the United States, 43 percent of Gen Z respondents said they had seen a product they later bought in an ad on TikTok. For this generation, TikTok had the highest purchase influence. For Millennials and for Generation X, it was Facebook.
Social media platforms where consumers saw an ad that caused them to buy a product in the United States as of November 2023, by generation
Characteristic
Gen Z
Millennial
Gen X
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DISQO. (February 1, 2024). Social media platforms where consumers saw an ad that caused them to buy a product in the United States as of November 2023, by generation [Graph]. In Statista. Retrieved August 23, 2024, from https://www.statista.com/statistics/1480045/social-media-ad-purchase-generation-usa/
DISQO. "Social media platforms where consumers saw an ad that caused them to buy a product in the United States as of November 2023, by generation." Chart. February 1, 2024. Statista. Accessed August 23, 2024. https://www.statista.com/statistics/1480045/social-media-ad-purchase-generation-usa/
DISQO. (2024). Social media platforms where consumers saw an ad that caused them to buy a product in the United States as of November 2023, by generation. Statista. Statista Inc.. Accessed: August 23, 2024. https://www.statista.com/statistics/1480045/social-media-ad-purchase-generation-usa/
DISQO. "Social Media Platforms Where Consumers Saw An Ad That Caused Them to Buy a Product in The United States as of November 2023, by Generation." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1480045/social-media-ad-purchase-generation-usa/
DISQO, Social media platforms where consumers saw an ad that caused them to buy a product in the United States as of November 2023, by generation Statista, https://www.statista.com/statistics/1480045/social-media-ad-purchase-generation-usa/ (last visited August 23, 2024)
Social media platforms where consumers saw an ad that caused them to buy a product in the United States as of November 2023, by generation [Graph], DISQO, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1480045/social-media-ad-purchase-generation-usa/
