During an October 2023 survey, eight percent of responding Generation Z consumers from the United States expressed high trust in influencer posts on social media. On the other hand, 42 percent said their trust towards such posts was low.
Level of consumer trust in influencer posts on social media in the United States as of October 2023, by age
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DISQO. (February 29, 2024). Level of consumer trust in influencer posts on social media in the United States as of October 2023, by age [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1479945/trust-influencers-age-usa/
DISQO. "Level of consumer trust in influencer posts on social media in the United States as of October 2023, by age." Chart. February 29, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1479945/trust-influencers-age-usa/
DISQO. (2024). Level of consumer trust in influencer posts on social media in the United States as of October 2023, by age. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1479945/trust-influencers-age-usa/
DISQO. "Level of Consumer Trust in Influencer Posts on Social Media in The United States as of October 2023, by Age." Statista, Statista Inc., 29 Feb 2024, https://www.statista.com/statistics/1479945/trust-influencers-age-usa/
DISQO, Level of consumer trust in influencer posts on social media in the United States as of October 2023, by age Statista, https://www.statista.com/statistics/1479945/trust-influencers-age-usa/ (last visited December 19, 2024)
Level of consumer trust in influencer posts on social media in the United States as of October 2023, by age [Graph], DISQO, February 29, 2024. [Online]. Available: https://www.statista.com/statistics/1479945/trust-influencers-age-usa/
