According to a survey of social media users conducted in the United Kingdom between April 2023 and March 2024, 67 percent of Generation Z, those born between 1995 and 2012, were using social media daily. The same was true for around 71 percent of Millennials and Generation X users in the country. Surprisingly, Baby Boomers had the highest share of daily usage frequency, as 73 percent of respondents in this age cohort reported engaging with social media daily.
Frequency of social network engagement in the United Kingdom as of September 2023, by generation
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Frequency of social network engagement in the United Kingdom as of September 2023, by generation
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Statista Consumer Insights. (April 22, 2024). Frequency of social network engagement in the United Kingdom as of September 2023, by generation [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/1479850/uk-social-media-frequency-by-generation/
Statista Consumer Insights. "Frequency of social network engagement in the United Kingdom as of September 2023, by generation." Chart. April 22, 2024. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/1479850/uk-social-media-frequency-by-generation/
Statista Consumer Insights. (2024). Frequency of social network engagement in the United Kingdom as of September 2023, by generation. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/1479850/uk-social-media-frequency-by-generation/
Statista Consumer Insights. "Frequency of Social Network Engagement in The United Kingdom as of September 2023, by Generation." Statista, Statista Inc., 22 Apr 2024, https://www.statista.com/statistics/1479850/uk-social-media-frequency-by-generation/
Statista Consumer Insights, Frequency of social network engagement in the United Kingdom as of September 2023, by generation Statista, https://www.statista.com/statistics/1479850/uk-social-media-frequency-by-generation/ (last visited April 03, 2025)
Frequency of social network engagement in the United Kingdom as of September 2023, by generation [Graph], Statista Consumer Insights, April 22, 2024. [Online]. Available: https://www.statista.com/statistics/1479850/uk-social-media-frequency-by-generation/
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