Plans to watch the Summer Olympics in the U.S. 2021-2024, by platform type

Published by
Julia Stoll,
Jul 18, 2024

As of May 2024, over half of American consumers planned to watch the Paris Olympic Games starting in July on streaming services, such as Peacock, surpassing the share of live TV viewers. The share of the Summer Olympic viewers expecting to watch via live TV channels declined from 69 percent in 2021 to 47 percent in 2024.

Share of consumers planning to watch the Summer Olympics in the United States in 2021 and 2024, by platform type

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Release date

June 2024

Region

United States

Survey time period

2021, May 2024

Number of respondents

1,000 respondents

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Statistics on " Sports streaming in the United States "

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Topics

Sports streaming in the United StatesNational Football League (NFL)National Basketball Association (NBA)Major League Baseball (MLB)March Madness
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