According to a survey of social media users conducted in the United Kingdom between April 2023 and March 2024, 68 percent of Generation Z, those born between 1995 and 2012, were using social media to send private messages. The same was true for around 60 percent of Millennials in the country. Half of Gen Z reported liking content published by influencers and content creators, while only 13 percent of UK Baby Boomers and 36 percent of Millennials reported doing the same.
Share of social network users in the United Kingdom engaging with selected activities as of March 2024, by generation
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Statista Consumer Insights. (May 24, 2024). Share of social network users in the United Kingdom engaging with selected activities as of March 2024, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1479789/uk-social-media-users-activities-by-generation/
Statista Consumer Insights. "Share of social network users in the United Kingdom engaging with selected activities as of March 2024, by generation." Chart. May 24, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1479789/uk-social-media-users-activities-by-generation/
Statista Consumer Insights. (2024). Share of social network users in the United Kingdom engaging with selected activities as of March 2024, by generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1479789/uk-social-media-users-activities-by-generation/
Statista Consumer Insights. "Share of Social Network Users in The United Kingdom Engaging with Selected Activities as of March 2024, by Generation." Statista, Statista Inc., 24 May 2024, https://www.statista.com/statistics/1479789/uk-social-media-users-activities-by-generation/
Statista Consumer Insights, Share of social network users in the United Kingdom engaging with selected activities as of March 2024, by generation Statista, https://www.statista.com/statistics/1479789/uk-social-media-users-activities-by-generation/ (last visited November 21, 2024)
Share of social network users in the United Kingdom engaging with selected activities as of March 2024, by generation [Graph], Statista Consumer Insights, May 24, 2024. [Online]. Available: https://www.statista.com/statistics/1479789/uk-social-media-users-activities-by-generation/
