![Tanushree Basuroy](https://cdn.statcdn.com/static/../CMS/contactperson/ERI2341_1715689877.png)
Number of brands endorsed by Gen Z celebrities in India 2022-2023
In 2023, Bollywood actress Sara Ali Khan stood out as the most prominent Gen Z celebrity in India, securing 20 brand endorsements, a slight decrease from 21 in the previous year. She also had the highest number of followers across social media platforms that year. Meanwhile, Indian cricketer Shubman Gill endorsed 17 brands in 2023, a significant increase from the previous year.