BNPL adoption rate Vietnam 2023, by product category

Published by
Minh-Ngoc Nguyen,
Jul 12, 2024

According to a report conducted in 2023, the adoption rate of buy now, pay later (BNPL) as a payment method was the highest for purchases of electronic gadgets among Vietnamese consumers, as confirmed by 59 percent of the respondents. Home appliances were the product category with the second-highest BNPL adoption rate in the country in the same year, reaching 51 percent.

Buy now, pay later (BNPL) adoption rate in Vietnam in 2023, by product category

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

March 2024

Region

Vietnam

Survey time period

October to November 2023

Number of respondents

1,000 respondents

Age group

18-65 years

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital payment types in the Netherlands "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital payment types in the Netherlands

Market share

7

Penetration

8

Biggest brands

7

Users

4

Transaction value

6

Number of transactions

7

Miscellaneous

6

Further Content: You might find this interesting as well

Topics

Digital payments landscape in ItalyMobile payments with digital walletsFintech in EuropeA2A (account-to-account) paymentsDigital payments trends across Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.