If they had a choice of companies to buy from, most consumers interviewed in a 2023 UK survey said they would choose a company that offered good products or services. Among those with middle and high household incomes, 61 percent and 65 percent respectively said so. For respondents with low incomes, 57 percent preferred companies offering low prices, followed by 56 percent who valued good products or services.
Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by household income
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Qualtrics. (April 30, 2024). Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by household income [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1479651/customer-loyalty-drivers-by-age-great-britain/
Qualtrics. "Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by household income." Chart. April 30, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1479651/customer-loyalty-drivers-by-age-great-britain/
Qualtrics. (2024). Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by household income. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1479651/customer-loyalty-drivers-by-age-great-britain/
Qualtrics. "Leading Brand Loyalty Drivers among Consumers in The United Kingdom (Uk) in 3rd Quarter 2023, by Household Income." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1479651/customer-loyalty-drivers-by-age-great-britain/
Qualtrics, Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by household income Statista, https://www.statista.com/statistics/1479651/customer-loyalty-drivers-by-age-great-britain/ (last visited December 23, 2024)
Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by household income [Graph], Qualtrics, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1479651/customer-loyalty-drivers-by-age-great-britain/
