The preferred sports content format for engaged sports fans worldwide was to watch the games in their entirely, with 36 percent of respondents to a late 2022 survey indicating to engage with sports through this format. This was in particular the case for European and North American countries. In contrast, markets like Hong Kong, Singapore, and China preferred watching clips or highlights of games.
Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country
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YouGov. (August 23, 2023). Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/
YouGov. "Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country." Chart. August 23, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/
YouGov. (2023). Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/
YouGov. "Preferred Format of Sports Content among Engaged Sports Fans Worldwide as of November 2022, by Country." Statista, Statista Inc., 23 Aug 2023, https://www.statista.com/statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/
YouGov, Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country Statista, https://www.statista.com/statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/ (last visited December 30, 2024)
Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country [Graph], YouGov, August 23, 2023. [Online]. Available: https://www.statista.com/statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/
