The preferred sports content format for engaged sports fans worldwide was to watch the games in their entirely, with 36 percent of respondents to a late 2022 survey indicating to engage with sports through this format. This was in particular the case for European and North American countries. In contrast, markets like Hong Kong, Singapore, and China preferred watching clips or highlights of games.
Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country
Characteristic
Watch games in their entirely
Watch clips or highlights of games
Both
Neither
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YouGov. (August 23, 2023). Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/
YouGov. "Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country." Chart. August 23, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/
YouGov. (2023). Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/
YouGov. "Preferred Format of Sports Content among Engaged Sports Fans Worldwide as of November 2022, by Country." Statista, Statista Inc., 23 Aug 2023, https://www.statista.com/statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/
YouGov, Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country Statista, https://www.statista.com/statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/ (last visited September 01, 2024)
Preferred format of sports content among engaged sports fans worldwide as of November 2022, by country [Graph], YouGov, August 23, 2023. [Online]. Available: https://www.statista.com/statistics/1479647/preferred-sport-content-format-for-engaged-sports-fans-worldwide-by-country/