If they had a choice of companies to buy from, most consumers interviewed in a 2023 UK survey said they would choose a company that offered good products or services. About 59 percent of respondents in the age groups of 18 to 34 years and 34 to 54 years said so, along with 63 percent of those 55 years or older.
Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by age
Characteristic
18-34 years
35-54 years
55 years or older
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Qualtrics. (April 30, 2024). Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by age [Graph]. In Statista. Retrieved August 23, 2024, from https://www.statista.com/statistics/1479643/customer-loyalty-drivers-by-age-great-britain/
Qualtrics. "Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by age." Chart. April 30, 2024. Statista. Accessed August 23, 2024. https://www.statista.com/statistics/1479643/customer-loyalty-drivers-by-age-great-britain/
Qualtrics. (2024). Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by age. Statista. Statista Inc.. Accessed: August 23, 2024. https://www.statista.com/statistics/1479643/customer-loyalty-drivers-by-age-great-britain/
Qualtrics. "Leading Brand Loyalty Drivers among Consumers in The United Kingdom (Uk) in 3rd Quarter 2023, by Age." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1479643/customer-loyalty-drivers-by-age-great-britain/
Qualtrics, Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by age Statista, https://www.statista.com/statistics/1479643/customer-loyalty-drivers-by-age-great-britain/ (last visited August 23, 2024)
Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by age [Graph], Qualtrics, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1479643/customer-loyalty-drivers-by-age-great-britain/