U.S. AI tool usage by brand 2023

As of November 2023, around 53 percent of adult artificial intelligence (AI) tool users have used ChatGPT, making it the most popular AI-powered tool in the country. Snapchat My AI, Google Gemini (formerly Bard), and DALL-E were cited by 36, 35, and 34 percent of respondents each, while Microsoft Copilot (formerly Bing Chat) was mentioned by around 31 percent. Around 58 percent of the interviewees stated they had used artificial intelligence (AI) tools that year.

Artificial intelligence tools usage in the United States as of November 2023, by brand

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Number of respondents

997 respondents

Age group

18-64 years

Special properties

respondents who knew the respective brand

Supplementary notes

Question: When it comes to AI tools, which of the following brands have you used in the past 12 months? (multi-pick)

* Names of the applications mentioned in the survey have been changed or integrated into other applications. Therefore, the current statistic shows their current names to avoid confusion.

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