Daily time spent and social media reach among Gen Z in the UK 2023, by platform

Published by
Stacy Jo Dixon,
Aug 5, 2024

According to a survey of users in aged between 15 and 24 conducted in the United Kingdom in August 2023, respondents spent approximately 120 minutes daily engaging with TikTok. The most popular social media platforms was Instagram, with a reach of approximately 53 percent across the examined demographic, despite users engaging with the platform for less than 30 minutes per day on average.

Daily social media reach and time spent among Gen Z users in the United Kingdom in August 2023, by platform

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Sources

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Release date

August 2023

Region

United Kingdom

Survey time period

August 2023

Number of respondents

1,247 respondents

Age group

15-24 years

Special properties

daily reach and use, on all types of devices, including laptops, smartphones, and tablets

Supplementary notes

According to the source: "Social Media selected at the Brand Group (BG) level from Ipsos iris. Facebook includes both Facebook and Messenger."

The source does not provide an exact survey date. The date provided is the publication date.

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