In 2023, non-acne facial moisturizers were some of the most popular skincare products among consumers in the United States, with a total household penetration rate of about 36.5 percent. These were followed by non-acne facial cleansers and facial serums.
Household penetration of skincare products among consumers in the United States in 2023, by product type
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Numerator. (May 29, 2024). Household penetration of skincare products among consumers in the United States in 2023, by product type [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1479558/household-penetration-of-skincare-products-among-consumers-in-the-us/
Numerator. "Household penetration of skincare products among consumers in the United States in 2023, by product type." Chart. May 29, 2024. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1479558/household-penetration-of-skincare-products-among-consumers-in-the-us/
Numerator. (2024). Household penetration of skincare products among consumers in the United States in 2023, by product type. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1479558/household-penetration-of-skincare-products-among-consumers-in-the-us/
Numerator. "Household Penetration of Skincare Products among Consumers in The United States in 2023, by Product Type." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/1479558/household-penetration-of-skincare-products-among-consumers-in-the-us/
Numerator, Household penetration of skincare products among consumers in the United States in 2023, by product type Statista, https://www.statista.com/statistics/1479558/household-penetration-of-skincare-products-among-consumers-in-the-us/ (last visited January 09, 2025)
Household penetration of skincare products among consumers in the United States in 2023, by product type [Graph], Numerator, May 29, 2024. [Online]. Available: https://www.statista.com/statistics/1479558/household-penetration-of-skincare-products-among-consumers-in-the-us/
