Italy: strengths of beer consumed in the on-premise 2024

Published by
T. Ozbun,
Aug 23, 2024

According to a survey carried out in February 2024 in Italy, 42 percent of respondents stated drinking mid strength beer in bars, restaurants, and similar venues in the past month. Another 23 percent drank light strength beer when out of home.

Share of consumers who drank beer in food and drink services in Italy in 2024, by beer strength*

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Source

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Release date

April 2024

Region

Italy

Survey time period

February 22 to 27, 2024

Number of respondents

753 respondents

Age group

18 years and older

Special properties

Consumers who typically visit on premise venues at least once within a 3-month period

Method of interview

Online survey

Supplementary notes

*Strength of beer are as follow:

High strength (5.5%+)

Normal strength (4.5% - 5.5%)

Mid strength (3.5% - 4.5%)

Light strength (1% - 3.5%)

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