Leading purchase categories on popular Chinese online marketplaces Australia 2024

Published by Statista Research Department, Jul 10, 2024

Chinese online marketplaces, including Shein, Temu, and AliExpress, have gained in popularity among Australian consumers, with a 2024 conducted survey revealing that around 57 percent of Australian respondents purchased clothing items from Shein. Household items was the top purchase category for the country's consumers shopping on Temu. 

Leading purchase categories on popular Chinese online marketplaces purchased from by shoppers in Australia as of April 2024

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Release date

June 2024

Region

Australia

Survey time period

April 2024

Number of respondents

1,000 respondents

Special properties

weighted by age, gender, and region

Supplementary notes

Survey question: What do Australians buy on Chinese marketplaces?

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Topics

E-commerce in AustraliaE-commerce worldwideAmazoneBay Inc.Internet in Australia
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