Number of men using pre-shaving lotion or facial toner in Germany 2024

Published by Statista Research Department, Dec 16, 2024

In 2024, there were around 1.86 million men in the German-speaking population aged 14 years and older who have used pre-shaving lotion or facial toner in the last seven days.

The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of men using pre-shaving lotion or facial toner in Germany from 2019 to 2024 (in millions)

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Release date

June 2024

Region

Germany

Survey time period

2019 to 2024

Age group

14 years and older

Special properties

German-speaking men

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:

Base: German-speaking population aged 14 years and older in private households with main place of residence in the Federal Republic of Germany.

Information on the total sample:

2019: 23,318 respondents, representing 70.60 million people

2020: 23,191 respondents, representing 70.64 million people

2021: 22,563 respondents, representing 70.54 million people 

2022: 23,015 respondents, representing 70.60 million people

2023: 23,524 respondents, representing 70.08 million people

2024: 23,485 respondents, representing 70.48 million people.

Further information on methodology available here.

This question was asked during the survey in the following wording: "This list contains various items for body care and cosmetics. Which of these have you personally used in the last seven days? - Pre-shaving lotion, facial toner that you use before shaving"

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