Number of men using eau de toilette or perfume in Germany 2024

Published by Statista Research Department, Dec 16, 2024

In 2024, around 16.24 million men in the German-speaking population aged 14 years and older stated that they have used eau de toilette or perfume for men in the last seven days.

The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of men using eau de toilette or perfume in Germany from 2019 to 2024 (in millions)

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Release date

June 2024

Region

Germany

Survey time period

2019 to 2024

Age group

14 years and older

Special properties

German-speaking men

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:

Base: German-speaking population aged 14 years and older in private households with main place of residence in the Federal Republic of Germany.

Information on the total sample:

2019: 23,318 respondents, representing 70.60 million people

2020: 23,191 respondents, representing 70.64 million people

2021: 22,563 respondents, representing 70.54 million people 

2022: 23,015 respondents, representing 70.60 million people

2023: 23,524 respondents, representing 70.08 million people

2024: 23,485 respondents, representing 70.48 million people.

Further information on methodology available here.

This question was asked during the survey in the following wording: "This list contains various items for body care and cosmetics. Which of these have you personally used in the last seven days? - Eau de toilette or perfume for men"

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