Leading channels for beauty product purchases among Gen Z in the U.S. 2024

Published by Statista Research Department, Dec 10, 2024

Physical beauty stores, such as Ulta and Sephora, were the most popular avenue for Gen Z consumers shopping for beauty products in the United States in 2024. When surveyed, 49 percent of respondents had purchased beauty products from such a store.

Main shopping channels for beauty products among Gen Z consumers in the United States in 2024

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Source

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Release date

April 2024

Region

United States

Survey time period

April 2024

Number of respondents

1,021*

Special properties

U.S. beauty shoppers

Supplementary notes

Respondents were asked where, in the previous year, they had bought beauty products. Respondents could select all that applied.

The age of respondents and the survey type was not specified by the source.

*Total number of participants in the survey.

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