Thailand: online dating services penetration rate by segment 2028

The penetration rate is forecast to experience significant growth in all segments in 2029. The trend observed from 2017 to 2029 remains consistent throughout the entire forecast period. There is a continuous increase in the indicator across all segments. Notably, the Casual Dating segment achieves the highest value of 6.39 percent at 2029.

Penetration rate of online dating services in Thailand from 2017 to 2029, by segment

Characteristic	Casual Dating	Online Dating	Matchmaking
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Release date

July 2024

More information

Region

Thailand

Survey time period

2017 to 2029

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

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