According to a survey conducted in March 2024 among online shoppers, one in five respondents had last told someone about a negative experience they had with a brand or product in the past week or two. On the other hand, 13 percent of respondents had never shared a negative experience with others.
The last time shoppers told someone about a negative experience they had with a product or brand in the United States in 2024
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During the survey, the questions were phrased as follows: When was the last time that you told someone about a negative experience you had with a product or brand? Please select the most recent time.
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Bizrate Insights. (June 3, 2024). The last time shoppers told someone about a negative experience they had with a product or brand in the United States in 2024 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1479113/shoppers-latest-sharing-of-a-negative-brand-experience-usa/
Bizrate Insights. "The last time shoppers told someone about a negative experience they had with a product or brand in the United States in 2024 ." Chart. June 3, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1479113/shoppers-latest-sharing-of-a-negative-brand-experience-usa/
Bizrate Insights. (2024). The last time shoppers told someone about a negative experience they had with a product or brand in the United States in 2024 . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1479113/shoppers-latest-sharing-of-a-negative-brand-experience-usa/
Bizrate Insights. "The Last Time Shoppers Told Someone about a Negative Experience They Had with a Product or Brand in The United States in 2024 ." Statista, Statista Inc., 3 Jun 2024, https://www.statista.com/statistics/1479113/shoppers-latest-sharing-of-a-negative-brand-experience-usa/
Bizrate Insights, The last time shoppers told someone about a negative experience they had with a product or brand in the United States in 2024 Statista, https://www.statista.com/statistics/1479113/shoppers-latest-sharing-of-a-negative-brand-experience-usa/ (last visited August 25, 2024)
The last time shoppers told someone about a negative experience they had with a product or brand in the United States in 2024 [Graph], Bizrate Insights, June 3, 2024. [Online]. Available: https://www.statista.com/statistics/1479113/shoppers-latest-sharing-of-a-negative-brand-experience-usa/